Av. Share Price – Live Quote 2025 Forecast and Analysis
Aviva PLC, one of the oldest and largest insurance groups in the UK, continues to attract attention from income-focused investors. Its shares, traded on the London Stock Exchange under the ticker AV., have shown resilience over the past year, supported by rising interest rates and a focus on core markets. As of late October 2025, the price sits near 674 GBp, with a dividend yield above 6%.
Understanding the current price, historical context, and future outlook for Aviva requires looking beyond a single snapshot. This article brings together live data, analyst forecasts, dividend records, and key milestones to give a balanced view of the AV. share price.
What Is the Aviva (AV.) Share Price Today?
Live pricing data varies slightly across platforms due to timing differences. On 28 October 2025, Trading Economics reported Aviva at 673.80 GBp, down 0.06%, while Hargreaves Lansdown showed an opening of 616.60p against a previous close of 622.30p. The best source for real-time quotes is the Aviva on London Stock Exchange page.
Key Insights About the Aviva Share Price
- Aviva is one of the oldest insurance groups in the UK, tracing back to 1696 (through predecessors).
- The current AV. stock has shown resilience relative to broader FTSE 100 volatility in 2024-2025.
- Investors seeking income frequently screen Aviva due to its above-average dividend yield.
- Market analysts remain divided on the 2025 outlook, with consensus leaning ‘Hold’ while some target 700p+.
- The 52-week range of 568 GBp to 700.6 GBp highlights significant price fluctuation over the past year.
- Aviva’s dividend yield of 6.34% is among the highest in the FTSE 100 insurance sector.
Aviva PLC (AV.) Key Facts
| Metric | Value |
|---|---|
| Ticker | AV.L (London Stock Exchange) |
| Sector | Insurance / Financial Services |
| Founded | 2000 (through merger, origins to 1696) |
| CEO | Amanda Blanc |
| Employees | ~22,000 |
| Market Cap | £18.63 Billion |
| Avg Volume | 6.5M shares/day |
| 52-Week Range | 412 GBX – 650 GBX |
Aviva Share Price Forecast: What Is the Prediction for 2025?
Analyst targets for Aviva vary considerably, reflecting different assumptions about interest rates, underwriting performance, and economic growth. Alpha Spread reports an average 12-month analyst target of 708.15 GBp, with a low of 548.43 GBp and a high of 808.5 GBp. Trading Economics models point to a Q4 2025 forecast of 654.84 GBp, falling to 616.70 GBp by quarter end and 585.96 GBp over one year.
The gap between the lowest and highest analyst targets exceeds 260 GBp. This spread underlines that share price predictions depend heavily on external factors such as Bank of England rate decisions, inflation trends, and competitive dynamics. No forecast can be considered certain.
Analyst Consensus on Aviva Stock
The consensus rating from covering analysts is broadly ‘Hold’. The median target sits near 660-700 GBp, suggesting limited upside from current levels. However, Motley Fool UK describes Aviva as “excellent value” after five years of rapid gains, noting that steady cash flows from insurance underpin the business despite risks from underwriting quality.
Growth Drivers and Risks for 2025
Revenue CAGR over the past 13 years was -4%, but projections for the next three years show +27%. Net income CAGR is expected to accelerate from +11% historically to +48%. Such projections assume stable interest rates and successful execution of Aviva’s restructuring plan. Risks include potential cash flow compromises from poor underwriting and broader economic headwinds.
Aviva Share Price History: From CGNU to Today
Aviva was created in 2000 through the merger of CGU and Norwich Union, initially trading under the ticker CGNU. In 2002, the company rebranded to Aviva plc and the ticker changed to AV. The historical price journey reflects major economic shocks and recoveries.
The 2008 Financial Crisis and Recovery
During the 2008 financial crisis, Aviva shares plunged from around 650p to below 200p. A gradual recovery followed, with the price returning to the 400-500p range by 2012-2015. The Aviva (AV.L) on Yahoo Finance chart shows the full trajectory.
Despite recovering strongly from the 2020 lows, Aviva’s share price remains well below its 2006 highs of approximately 900p (adjusted for splits). This illustrates the long recovery time needed after major downturns in the insurance sector.
COVID-19 and the 2022-2023 Rally
The COVID-19 crash of 2020 pushed Aviva to about 280p. Subsequent recovery was boosted by rising interest rates, which improve investment returns for insurers. By 2022-2023, the stock had rallied above 600p. Under CEO Amanda Blanc, a restructuring programme aimed at divesting non-core assets helped stabilise the price around 620p in 2024.
How to Use an Aviva Share Price Calculator & Dividend Yield
Investors often want to calculate total return, including dividends. Aviva pays a cash dividend twice a year, typically in April and August, with a confirmed ex-dividend date of 28 August 2025 and payment on 16 October 2025. The dividend per share is £0.131, yielding 6.34% based on recent prices.
To estimate returns, multiply the number of shares by the current price and add expected dividends. For example, an investment of £1,000 at the 2020 low of 280p would today be worth over £2,200 including dividends. The Aviva Investor Relations page provides official dividend declarations and payment schedules.
Aviva resumed dividends after a pause in 2020 and has now recorded two consecutive years of growth. The payout ratio averages 52%, suggesting sustainability. However, if underwriting quality deteriorates, cash flows used for dividends could be compromised.
Why Did the Aviva Share Price Move Today? Latest News
Short-term price movements in Aviva shares are often tied to macroeconomic news, interest rate expectations, and company-specific announcements. On 28 October 2025, the stock was down 0.06%, a minor move indicating no major catalyst. Broader FTSE 100 sentiment and currency fluctuations can also influence the price.
Key events to watch include the 2024 full-year results due in March 2025, which may include dividend updates or share buyback announcements. The Reuters Aviva PLC page aggregates the latest news and regulatory filings that can affect the share price.
Aviva Share Price Timeline: Key Milestones
- 2000 – CGNU plc formed via merger of CGU and Norwich Union. Ticker CGNU.
- 2002 – CGNU rebrands to Aviva plc. Ticker changes to AV.
- 2008 – Financial crisis: Aviva share price drops sharply from ~650p to below 200p.
- 2012-2015 – Recovery period: price returns to 400-500p range.
- 2020 – COVID-19 crash: price falls to ~280p, then recovers.
- 2022-2023 – Rising interest rates benefit insurance sector; AV. rallies above 600p.
- 2024 – Amanda Blanc outlines restructuring; share price stabilises around 620p.
- 2025 (Est.) – Analysts predict range of 580p – 720p depending on economic outlook.
Certainty vs. Uncertainty: Understanding Aviva Share Price Risks
| Established Information | Areas of Uncertainty |
|---|---|
| Aviva is a profitable insurer with strong cash flows. Current dividend policy is well-established. Historical support level ~400p has held for over a decade. | UK interest rate trajectory remains unpredictable. Future rate cuts or hikes directly impact insurance investment income. |
| Consensus rating is ‘Hold’ with a median target of 660p. Analyst range 550p (bear) to 750p (bull). | Climate regulation and its effect on insurance models is still evolving. Potential M&A or divestitures could cause sudden price moves. |
| Dividend payout ratio of 52% is conservative. Two years of consecutive growth. | Inflation trends may affect policy claims and costs. Underwriting quality cannot be fully assessed until claims materialise. |
How Does Aviva Fit Into the FTSE 100 and Insurance Sector?
Aviva operates primarily in the UK, Ireland, and Canada. Its share price is closely tied to interest rates: higher rates boost investment income from bonds and other fixed-income assets. The company has been divesting non-core operations – including Aviva Italy, Poland, and Turkey – to concentrate on these core markets. This strategy has been broadly welcomed by investors.
Compared to other FTSE 100 insurers such as Legal & General (LSE: LGEN) and Prudential, Aviva offers a higher dividend yield but slightly lower price momentum in early 2025. The stock is considered a relatively stable large-cap income play within the FTSE 100, though it remains below its historic highs. For a broader perspective on dividend-paying stocks in the index, see our guide to FTSE 100 dividend stocks.
What Do Analysts and Official Sources Say About Aviva?
“Aviva offers a compelling income play in the UK insurance space, but capital growth prospects remain limited until the group shows consistent net inflows in its capital-light businesses.”
– Bloomberg / Reuters consensus (simulated for illustration)
“We remain committed to delivering sustainable growth and increased shareholder returns through our disciplined capital allocation framework.”
– Aviva PLC Annual Report 2023
The London Stock Exchange data and Hargreaves Lansdown platform offer live or near-live quotes, though slight discrepancies between sources are normal due to timing.
Is Aviva a Good Investment in 2025?
Aviva’s high dividend yield and stable insurance cash flows make it attractive for income-seeking investors. However, analysts remain cautious about near-term price appreciation, with the consensus leaning ‘Hold’. The stock offers moderate upside potential if interest rates remain supportive and the restructuring continues to deliver. For a deeper comparison with similar FTSE 100 stocks, refer to our Aviva PLC (LSE: AV) Comprehensive Research Summary.
Frequently Asked Questions About the Aviva Share Price
What is the CGNU share price?
CGNU was the former name and ticker of Aviva plc before the company rebranded in 2002. The CGNU ticker is no longer active. You can find historical CGNU price data under the current AV. ticker on financial platforms.
How can I buy Aviva shares?
You can buy Aviva (AV.) shares through any UK stockbroker or trading platform such as Hargreaves Lansdown, AJ Bell, Interactive Investor, or via a general investment account or ISA.
Is the Aviva share price expected to go up?
Analyst consensus as of early 2025 is mixed. Some forecast a modest increase to 660-700p, while others caution about headwinds. Please refer to the certainty/uncertainty section above for a full breakdown.
What is the Aviva dividend payment date?
Aviva typically pays dividends semi-annually. The exact payment dates are announced with the interim and full-year results. Check the Aviva investor relations page for the latest declaration.
Is Aviva stock listed on other exchanges besides London?
The primary listing is the London Stock Exchange under ticker AV. There may be American Depositary Receipts (ADRs) available over-the-counter in the US, but liquidity is much lower.
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